Social Nerwork

useful headline tool

Make your email the 1 out of 100 that a journalist actually clicks on

Big Ideas From This Video...

  • • The only way to reach a journalist or a producer with your full pitch is via email. But most pitches to the media don't stand out and get lost in a crowded inbox.
  • • You have to learn to think like a journalist and write a striking headline as your email's 'subject' if you're going to stand out from the crowd.
  • • Luckily you don't have to go to journalism school, just use the free online tool we demonstrate in this video
It's a tragedy that people often have a great story and they know the right places to pitch it, but they fall at the last hurdle because the subject of their email is dull and  just gets lost in a over-crowded journalist's inbox. Watch this 5 minute video for a demonstration on how to use a free online tool that helps you write compelling subjects for your emails and press releases. It will make your emails really stand out, so a journalist or producer can't resist opening them - taking you a massive step closer to getting featured in the media.
This strategy is important. But it's just a small part of a much bigger picture. If you're serious about maximizing your chances of the media taking notice of you, you should take a look at our Full Report on Getting the Media's Attention. It's a step-by-step walk-through of a 3 phase plan that will show you further strategies to identify the right media to pitch to, how to get talking to the media in a way they will appreciate, and how to pitch them things they actually are going to use.

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