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66 recurring events that always generate media stories

66 events you can use to hang your media stories from

66 recurring events that get media attention

Check out our blog piece and also one of our webinars for advice on how to use this list so you can jump on the media bandwagon and get more coverage. In a nutshell this tried and tested PR tactic is based on how the media often theme their content and coverage around annually recurring events, festivals and holidays. As these events are predictable it’s possible to create stories well in advance based around your business and offer them to the media. If you have an unusual, unique or contrary perspective on any of these events, make sure you write a press release or contact appropriate journalists or blogs with your ideas straight away.



1) Black History Month (February)

2) The Turner Prize

3) Chelsea Flower Show (May)

4) Notting Hill Carnival (August)

5) Pride March and Festival

6) Royal Academy Summer Exhibition (July)




(This list is quite UK specific, but if you’re not in the UK, think what public holidays and observances exist in your country and use them e.g. Labor Day in the U.S.)

7) Burns Night – 25th January

8) Australia Day -26th January

9) Valentines Day – 14th February

10) Shrove Tuesday – February/March

11) Mardi Gras February/March

12) Lent (February/March/April)

13) Chinese New Year – February

14) Mother’s Day – March

15) British Summer Time Begins (Clocks go forward) – March

16) St Patrick’s Day (March)

17) Easter – March/April

18) April Fool’s Day – 1st April

19) St George’s Day – 23rd April

20) Anzac Day – 25th April

21) Ramadan

22) Father’s Day – June

23) Midsummer’s Day – June

24) US Independence Day – 4th July

25) Bastille Day (France) – 14th July

26) British Summer Time Ends (Clocks go back) – October

27) Halloween – 31st October

28) Guy Fawke’s (Bonfire/Fireworks) Night – 5th November

29) Remembrance/Armistice Day – 11th November

30) Diwali – November

31) Thanksgiving (U.S. Holiday) – November

32) Christmas Day – 25th December

33) New Year’s Eve – 31st December




34) Nobel Peace Prize

35) Earth Hour – March




36) General/ Local Elections

37) The Queens’ Speech/ Opening of Parliament

38) The Budget

39) The Autumn Statement from the Chancellor of the Exchequer

40) The State of the Union Address (U.S.A.)




41) Blue Monday (aka the most depressing day of the year) – 3rd Monday in January

42) Groundhog Day – 5th February

43) The Queen’s Birthday – 21st April

44) May Day – 1st May

45) Oktoberfest – September/October




46) London/New York/Milan/Paris Fashion Week

47) Black Friday (November)

48) Small Business Saturday




49) The BAFTA Film awards – February

50) The Oscars (Film awards) – February

51) The Brits (Music awards)

52) The Grammys (Music awards)

53) The Emmys (TV awards)

54) Cannes Film Festival – May

55) Music Festival Season (e.g. Glastonbury) – Summer

56) The Edinburgh Festival – August




57) The Superbowl (American Football) – February

58) The Grand National (Horse Racing) – April

59) London Marathon (April)

60) The FA Cup Final (Football) – May

61) The Champions League Final (Football) – May

62) Wimbledon (Tennis) – June/July

63) Tour de France (Cycling) – June/July

64) The Women’s/Men’s World Cup (Football) – every four years in June/July

65) Summer/Winter Olympic Games (Multi-sport) – every four years respectively

66) The opening day of the Football season (August)


Do you have any extra ideas for this list? Let us know in the comments below and we’ll consider adding them 

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