media consumption tutorial
Make Your Media Attention Strategy 10X More Efficient
Big Ideas From This Video...
• If you're doing DIY publicity you will need to know exactly the right media to pitch to, so you don't waste your time chasing people who were never going to be interested in you in the first place
• There's a little-known scientific way of discovering the best media to contact, that will give you an edge over people just doing it the old-fashioned way.
• We show you how to use a free online tool to unlock this information
If you're selling a car, you'll waste your time selling to people who can't drive, or who haven't got any money. In the same way when you're pitching a story to a particular media brand you'll waste you're time if they were never going to be interested in you in the first place. That's why a vital part of preparing to get your message out to the media is deciding what media brands and what type of media to pitch to. A few years ago you would have had to rely on guesswork and a bit of research to make that decision. But now there's plenty of data freely available that can show you accurately what media your audience is consuming. So you can stop making educated guesses about who to pitch to, and start making informed choices. That way you can build a super-targeted 'hit-list' of media outlets that are very likely to be interested in you. This video demonstrates a really useful tool that helps you access some of that data, and start making those informed choices.
This strategy is part of a much bigger picture you need to look at if you're serious about maximizing your chances of the media taking notice of you. That full picture is illustrated in our Full Report on Getting the Media's Attention. It's a step-by-step walk-through of a 3 phase plan that will show you further strategies to identify the right media to pitch to, as well as how to get talking to the media in a way they will appreciate, and how to pitch them things they actually are going to use.