Start Dealing with the Media
I’m Pete Walter, founder of Deal With The Media. If you’re new to the world of getting attention from high traffic blogs, newspapers, magazines, TV and Radio then this page is for you. It contains some ground rules you need to know to get up to speed quickly and start getting the invaluable free advertising that comes from media attention.
Getting media attention is not easy. If it was then a) we’d all have it and b) it wouldn’t be so valuable to get. Success does not happen overnight. But a good guide can help you get closer and closer towards your goal, and that’s why I’m here.
I’m here to guide through my experience as a journalist and also my experience getting media attention for my own business. Everything I talk about I have seen in action – from both ends of the game. But first thing’s first, when I talk about ‘the media’ what do I mean?
The Media: The DWTM definition
The media is such a nebulous phrase. It keeps getting redefined every year as more and more digital products hit the market and more and more traditional media outlets are altering how they work.
For the purposes of this site ‘the media’ is any platform produced professionally or semi-professionally for the purposes of consumption by as large an audience as possible.
In other words local newspapers, growing blogs and podcasts with audiences of hundreds are included alongside international cross-platform media brands like the BBC with audiences of millions.
Media Coverage v Social Media (channel your inner farmer!)
I’m no luddite. I have a twitter, linkedin, facebook and instagram account. I post videos on youtube. Social media has brought the potential for anyone to broadcast to the world right from their phones. But it’s only brought the potential. The ability to make it happen just via social media is almost impossible for us to achieve alone.
To help explain what I mean, let’s look at where the word ‘broadcast’ originally came from. As in a lot of new technologies, back in the early 20th century when radio first came along they had to re-purpose old words to explain what this new ‘wireless mass communication’ thing was all about. ‘Broadcasting’ was a term borrowed from farming. It originally meant to scatter many seeds widely across the whole field. Conversely there was narrowcasting, where a farmer would scatter his seeds in small concentrated areas where he knew they would definitely have a good chance of growing.
Farmers knew to get a successful crop they needed to do both. By covering a very big area quickly, broadcasting efficiently uncovered new spots to narrowcast. I see getting media coverage as broadcasting and keeping your social media active as narrowcasting. Your aim should be to quickly and efficiently reach a very large audience through broadcast, and then drive them to either become your follower on social media, or even better yet, get them to buy your product or service.
You should always be looking to broadcast and expand your audience. To take one example, the Huffington Post gets 115,000,000 unique visitors to its site a month. If you have a site with 115,000,001 million visitors a month a) can I guest post on your site please?, and b) you probably don’t need to be featured in the Huffington Post! If you don’t have a site with those figures (like me!), you do need to get featured in the Huffington Post.
The DWTM Media Marketing System
In the video below, I illustrate exactly how you can achieve tons of free advertising by using the media to your advantage. This is the foundation of my media outreach strategy as well as everything I teach here on DWTM.
Some home truths about media coverage:
Let’s dispel with some myths and set realistic expectations before we go any deeper.
1. Getting media coverage is hard work and won’t be easy to achieve.
Nothing in life comes easy. Getting media attention is hard. If you’ve heard anyone say otherwise they’ve a) been trying to impress you and b) been flat out lying. I’m here to tell you the truth: getting media attention and keeping it is hard. I have been working hard and will continue to work hard to give you as much information and guidance as you need. But at the end of the day you need to put those lessons into meaningful action.
2. Generating media coverage does NOT happen overnight.
I’ve been a media trainer since 2011 and I was a TV producer for many years before that. But more recently I’ve realised I need to walk the walk as well as talk the talk. Since I got serious about following my own rules I’ve already been featured in the Daily Telegraph, PR Daily, the BBC, I’ve been made a contributing expert to business.com and I’ve been interviewed on 10 of the leading podcasts online that are aimed at my target audience. I’m building my credibility and raising my profile all the time. I will never stop searching for media opportunities and I’m happy to share my journey with you. However there was nothing easy about what I had to do to get those opportunities. I made my own luck. But with the same guidelines I used you can do it too.
3. Generating media coverage is NOT impossible.
There’s my example to follow, but I’m also collecting a growing number of case studies of people who have transformed their businesses and lives through the power of consistent free media coverage. They’ve all made themselves more successful, more wealthy and more respected as a result of their interactions with the media. All this is possible, and I want you to experience it too.
Get my entire system for building your brand through the media…
Over my career as a journalist (particularly my 4 years working at BBC news) I spoke to hundreds of people making their first appearances on TV and Radio. Now I’m in the same boat as them, trying to get noticed by the media. I’ve also met and studied some amazing media communicators who have gone on to make an extra six figures a year just through media exposure. Through all these experiences I’ve collected a load of information which shows what’s working right now for entrepreneurs looking to get media exposure. I know exactly how nervous and excited you are at the same time. I also know you’re not exactly sure what steps to take first.
Get Started Getting Media Attention + Free Resources
Before you get going, I’d love to share with you some exclusive content and instruction for those of you who want to start your journey towards getting the media’s attention.
All you have to do is enter your name and email below, and you’ll immediately get access to the framework I’ve established over years of trial and error for getting the media’s attention; plus some tools I wish I’d had when I was first starting out with getting media attention. You’ll also get a series of emails and videos from me to help guide you through the first crucial stages of getting media exposure.
I just wanted to finish by saying that I’m always here to help you as you get started, or as you move through your media career. My favourite part of creating this site is the connections and relationships I’ve made with life coaches, fitness experts, musicians, software developers, psychiatrists, travel entrepreneurs, authors, scientists, engineers – the list goes on. I really get a buzz out of helping people and my aim is to help you in any way I can.
I read and respond to every single email I get. So do feel free to get in touch anytime at pete at dealwiththemedia dot com
Thank you so much for your support.