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New E-Learning Course Reveals The Elite Strategies To Use The Media To Your Advantage

Discover how to get the media eating out of your hand, and maximise your credibility and publicity.

Have you ever wondered why you keep seeing the same people featured in the media time and again? Maybe you've looked at the experts, leaders or celebrities from your niche and thought 'I could do that'?

What many people get right is that featuring in the media isn't as hard as it looks. What they get wrong is that it's MUCH HARDER.

The reason why the same people keep showing up on the media and grabbing all that free publicity is they have the contacts, the experience and the technical know-how to make a very tough task appear flawless.

But believe it or not, those successful people used to be nervous about having a camera thrust in their face, they used to be worried about the media manipulating them and they used to be concerned that dealing with the media was all a waste of time.


So what happened? 


Here's a little secret. For the vast majority of these people, success didn't happen by accident. They were coached - usually at great expense.


Wouldn't it be fantastic if some of the best media coaches in the world revealed all their little-known strategies at a price that everyone (not just big business and the super-rich) could afford?

Well they just have...

Introducing 'Deal With The Media With Sir Trevor McDonald'

'Deal With The Media with Sir Trevor McDonald' is a 6 module e-learning course that massively boosts your chances of getting noticed by the media, and becoming a trusted and accomplished media performer


You'll discover the key principles to turn you into the first person the media contacts when they need to talk about your subject, opening the door to huge credibility and publicity.


If you've ever dreamed of getting yourself or your brand regularly featured in newspapers, blogs or magazines, or getting interviewed on TV or radio this course will show you how it's done. 


Follow in the footsteps of entrepreneurs like Richard Branson and Ariana Huffington who have used their skills as media performers to build multimillion dollar businesses without spending money on advertising.

You'll be coached by experts with decades of experience of working for world class media organisations


Introducing Your World Class Media Coaching Team


Host: Sir Trevor McDonald


sir trevor mcdonald


The host of our e-learning course is Sir Trevor McDonald - one of the most famous and trusted figures in British broadcasting history. His career in journalism began in the 1960s and culminated in hosting the main ITV news from the mid 1980s until 2008. He has received more awards than any other news broadcaster in Britain, including the Richard Dimbleby Award for Outstanding Contribution to Television from BAFTA, the Royal Television Society Gold Medal for his Outstanding Contribution to Television News (1998), the National Television Award for Outstanding Commitment to Television (2003) and the Royal Television Society’s Judges’ Award (2005). He was named Newscaster of the year in 1993, 1997 and 1999 and has regularly topped the polls as the most authoritative and trustworthy news presenter. Sir Trevor has received Honorary Degrees from at least eight Universities.


Expert Media Coach:

Rosie Goldsmith

Expert Media Coach:

Mark Webster

Expert Media Coach:

Tine Van Houts

Watch Rosie's Intro Video Above

Rosie Goldsmith has a background as a journalist specializing in arts and international affairs. Over 20 years' working for the BBC she has travelled the world, covering events such as the fall of the Berlin Wall and the revolutions in eastern Europe, and also presenting flagship BBC Radio shows like 'Front Row' and 'Crossing Continents'. Today Rosie combines broadcasting with curating and chairing events on foreign affairs, literature and the arts, in Britain and abroad. She is also a writer and PR consultant. She speaks French, German and some Italian.

Watch Mark's Intro Video Above


Mark Webster is an established media trainer with huge experience both as a Journalist and as a Director of Communications. As a trainer and course facilitator his recent clients have ranged from multinationals and global charitable foundations to public sector and government bodies. From 2008 - 2011 he was the Executive Director of Communications at the Charities Aid Foundation where he was responsible for media, public and internal communications, policy development, research, board-level decision making, strategy creation, staff management and departmental budget. Previously Mark was a renowned broadcast and print journalist. Most notably he worked for many years as a Business and Economics editor, international bureau chief, political correspondent and on-screen correspondent for ITN, covering economics, politics, home and international affairs.

Watch Tine's Intro Video Above


Tine Van Houts draws on a career of more than 20 years’ international experience as an award-winning journalist and foreign correspondent working for newspapers, radio and television. As the London correspondent for the national Dutch television news, NOS, Tine has reported on European issues, major British news stories and top-level EU meetings, and she has interviewed world leaders. She was awarded the Herman Wekker Prize for outstanding journalism in the English-speaking world. She is a former president of the London Foreign Press Association and has been a jury member for the FPA Press Awards. She has chaired numerous major international conferences on subjects such as the European Gas Industry, and Flooding and Climate Change.

Supporting Expert

(TV):

Pete Walter


Profile pic - Pete


Pete Walter is a TV Producer with credits for the BBC, Channel 4, Channel 5 and MTV

Supporting Expert

(Social Media):

Cemanthe McKenzie


Profile pic - Cemanthe


Cemanthe is the CEO of the leading Social Media agency New Media Angels

Supporting Coach

(Print Media):

Farzana Ali


Profile pic - Farzana

Farzana Ali is the Lifestyle Editor for Fabulous Magazine, part of the Sun on Sunday (the world's best selling newspaper)

Supporting Expert

(Radio):

Max Easterman


Profile pic - Max

Max Easterman is a hugely experienced Radio producer and presenter. He's worked on many flagship shows for BBC Radio 4 amongst others.

What people are saying about 'Deal With The Media with Sir Trevor McDonald'



You'll get a course split into 6 modules. Each module contains a video lesson, written content and homework assignments to turn you into a seasoned media operator



Part 1: Getting the Media's Attention

Handbook Cover Part 1



- Discover how to identify your key messages so that the public remembers the two or three things you need them to know
- Find out how to identify the right journalists for your story so that you don't waste time chasing up unnecessary media outlets
- Learn how to write a press release that will grab a journalist's attention so that your pitch stands out from the hundreds that journalists receive every day


HOW IT WORKS
Video
Your trainers will show you how to make connections with journalists and media professionals, even if you have no contacts in the media industry. They will guide you through the process of creating a press release that's going to help you get to the front of the queue for the media's attention. Finally they show you how to discover your key messages, which will become the core of your media strategy.
 
In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to learn in order to get the media's attention.
 
Handbook
You'll also receive a handbook which will show you how to build a list of all the key journalists in your niche you need to build relations with, including how to uncover their personal contact details. It will reveal how to frame your press releases and pitches in a way that 'speaks a journalist's language' so that they stand out from rival pitches in an overcrowded journalist's inbox. Finally the handbook will outline how to build a working relationship with journalists in a way that's going to get you as much free publicity as you want, without giving away anything you don't want to give away.
 
Homework
You'll be given five assignments to make sure you put your learning on blogging and social media into action.

Part 2: Radio & Interview Technique
Part 2 - Handbook Cover



- Discover the elements of what makes a good interview so that you'll be totally comfortable and in control.
- Benefit from expert input from a BBC radio presenter so that you know what to expect from appearing on the radio.
- Your trainers will walk you through little-known techniques that they coach to spokespeople from multinational companies so that you can control any conversation.

HOW IT WORKS
Video
Your trainer conducts a simulated interview where the interviewee makes all the mistakes you will need to watch out for. That interview is then analyzed step-by-step so that you can see for yourself  what the rights and wrongs of essential interview technique are. During this analysis the trainer will show you all the communication techniques you need to control any conversation. Finally the simulated interview is repeated, this time with the interviewee giving a perfect performance - so that you can see for yourself how it's done.

Next the trainers conduct a real interview with an entrepreneur, so that you can see how a regular person with little media experience reacts to a radio interview. The trainers analyze the interview and show the entrepreneur, and you, where she went wrong, so that you can benefit from her mistakes. 

In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to take on-board so that you can be a success in any interview.

Handbook
You'll also receive a handbook which gives further detail and examples of all the techniques you'll discover in the video, plus outlining extra strategies to make you an even more successful and persuasive communicator.

Homework
You'll be given two assignments to make sure you put your learning into action.

Part 3: Television
Handbook Cover part 3


- Discover more advanced interview techniques to improve your confidence and performance
- Find out the elements of what makes a good television interview so you will be comfortable on camera and sound authoritative
- Your trainers will show you how to look good on TV, including advice on clothes, posture, body language and general appearance


HOW IT WORKS
Video
Your trainer gives an introduction to the correct techniques for TV and explains why performing on TV introduces a whole new level of preparation and performance. They conduct a simulated TV interview where the interviewee makes all the mistakes you will need to watch out for. That interview is then analyzed step-by-step so that you can see for yourself  what it takes to look and sound good on TV. During this analysis the trainer will show you all the techniques you need to succeed. Finally the simulated interview is repeated, this time with the interviewee giving a perfect performance - so that you can experience best practice.

Next the trainers conduct a real interview with a businessman, so that you can see how a person who is  successful in their business life but has little media experience reacts to a TV interview. The trainers analyze the interview and show him, and you, where he went wrong, so that you can benefit from his mistakes. 
 
In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to take on-board so that you can look fantastic and sound confident on TV.
 
Handbook
You'll also receive a handbook which gives further detail and examples of all the techniques and advice you'll discover in the video. It also  outlines extra strategies, such as those employed by top actors, to make you an even more confident and successful on-screen performer.
 
Homework
You'll be given two assignments to make sure you put your learning into action.


Part 4: Print Interviews
Handbook Cover part 4

- Discover all the traps that print journalists love to set and the perfect techniques to avoid every one.
- Learn the elements of what makes a good print interview so you can get your message across to your audience every time and promote your brand.
- You'll receive extra coaching tips from a successful print journalist so that you're up to date with the latest tips and tricks


HOW IT WORKS
Video
Your trainer gives an introduction to the world of dealing with the print media and goes on to conduct a simulated TV interview where the interviewee makes all the mistakes you will need to watch out for. That interview is then analyzed step-by-step so that you can see for yourself the kind of things that work well in print interviews but also how easy it is to fall into the traps set by print journalists.

Next the trainers conduct a real interview with a small businessperson, so that you can see how a real-life entrepreneur handles a print interview. The trainers analyze the interview and show her, and you, where she went wrong, so that you can benefit from her mistakes. 
 
In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to take on-board so that you handle any print interview or interaction with a print journalist with confidence.
 
Handbook
You'll also receive a handbook which gives further detail and examples of all the techniques and advice you'll discover in the video. It also  outlines extra strategies about what a print journalist wants from you and how to handle the journalist-interviewee relationship.
 
Homework
You'll be given two assignments to make sure you put your learning into action.​


Part 5: Online
Handbook Cover part 5



- Discover how to the find the right blogs to cover your story so that you can make the maximum impact online
- Find out how to contact bloggers in a way that will make them notice you
- Get tips on starting your own blog so that you can explode your online influence
- Discover some web-based short-cuts to becoming a recognised expert in your niche
- Get some quick and handy tips on making the most of social media



HOW IT WORKS
Video
This video largely features contributions from a Social Media expert and also from a lifestyle blogger. They will guide you through the world of blogging from the point of view of the blogger as well as from your own so that you'll understand exactly how to present yourself in a way that the blogger will love. Our experts will show you how contacting the right blogs, or even starting your own can boost your online influence and really help your search engine optimisation. They will also give you tips and tricks to help you boost any return on investment that you make in social media.
Your trainers will demonstrate some useful online tools to help you find the right bloggers quickly, so you don't waste your time on endless google searches.
 
In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to take on-board so that you make a big impact online
 
Handbook
You'll also receive a handbook which gives a load of links to incredibly useful online resources, a 'web to english' dictionary aimed at the less-tech savvy that breaks down some unfamiliar web terms into plain English, and a guide to the strong arguments as to exactly why social media and blogging is so important. It goes on to give 13 further vital social media tips not featured in the video, to help you extend your online presence even further.
 
Homework
You'll be given five assignments to make sure you put your learning on blogging and social media into action.


Part 6: In the event of a crisis

Handbook Cover part 6

- Discover tried and tested methods to handle the media during a crisis so that you'll look and sound confident, even when your back's to the wall
- Learn how to deal with aggressive questioning, so that you can handle the pressure of any media situation
- Find out how to avoid turning trouble into a crisis
- Find out how to prepare a full response to your worst-case-scenarios, so that you can be confident of answering any question that comes your way.


HOW IT WORKS
Video
Sir Trevor introduces the concept of dealing with the media in the event of a crisis. Your trainer then conducts a simulated crisis interview where the interviewee makes all the mistakes you will need to watch out for. That interview is then analyzed step-by-step so that you can see for yourself  what the rights and wrongs of dealing with the media in the event of a crisis are. During this analysis the trainer will show you all the communication techniques you need to turn the news cycle to your favour and minimise any damage to your reputation, including taking you through the ins and outs of press conferences. Finally the simulated interview is repeated, this time with the interviewee giving a perfect performance - so that you can see for yourself how it's done.

In the final section of the video for this module Sir Trevor McDonald sums up the key points you need to take on-board so that you can handle the media under the pressure of a crisis.
 
Handbook
You'll also receive a handbook which gives further detail and examples of all the techniques you'll discover in the video, plus outlining extra strategies such as how to deal with 'doorstep'/'ambush' interviews.
 
Homework
You'll be given two assignments to make sure you put your learning into action.


The 24 communication skills you'll discover on this course

1. How to identify & target the journalists that will be interested in your story so you don't waste a second of your time

2. How to master media interviews so you never get put in an awkward position by the media

3. How to get journalists' hidden direct contact details so you can start building up meaningful relationships with journalists today

4. How to avoid being misquoted so you never give the message you don't want to give

5. How to handle aggressive questioning so even when your back's to the wall you look and sound positive

6. How to think like a journalist so that they are more likely to take notice of you than your rivals


7. How to identify the key messages that you need to focus on so that you give a clear consistent message in every media appearance
 
8. How to sound good on radio so that you come across as genuine, enthusiastic and confident
 
9. How to move any conversation onto what you want to talk about so you are always in control of a media interview
 
10. How to handle the media in the event of a crisis so that it doesn't spiral out of control
 
11. How to conquer your nerves so that you can always think clearly when under pressure
 
12. How to handle a 'doorstep'/'ambush' interview so that you appear calm, collected and in control

13. How to build meaningful relationships with journalists so that they will always take your calls and listen to your side of the story

14. How to look good on TV so that the camera stays on you longer

15. How to have the right body language so that you ooze confidence without saying a word

16. How to become a recognized expert in your field by the media so that they will be calling you, not the other way around

17. How to hold a press conference so that you can professionally handle big or potentially troublesome stories

18. How to improve all-round communications skills by applying the techniques you learn on this course in your daily life


19. How to write the perfect press release so that your story stands out from the crowd
 
20. How to use social media to make further contacts in the media and beyond
 
21. How to dress properly for TV & photos so that you're the one people notice on screen
 
22. How to start your own blog that gets you noticed online
 
23. How to make sure that in a world full of media noise, your message gets through
 
24. How to create a bigger audience on social media and spread your message online for free

and actually, there's more...


Bonus: Audio Versions


iphone mockup

If you buy the 'Deal With The Media With Sir Trevor McDonald' today you'll also be able to download audio versions of all the videos at no extra cost.  That way you can keep up your training on the go.

We’re Making This Accessible For Everyone

Even though this course distills a lifetime of knowledge of media experts who regularly command four-figure-a-day consultancy fees, we want this course to be easily affordable to everyone.

(And not just big organisations!)

And that’s why the price for this course that will consistently help you out for your whole professional career  isn't £2000… £1000.00… or even £750.00…

The investment for the 'Deal With The Media With Sir Trevor McDonald' course will be one payment of £500.

But… that’s NOT the price you’ll pay today.

As part of a special launch promotion, you can get the course now for one payment of £247


£247 is an amazing price for a product that will help you add massive credibility and publicity to your brand and help turn you into a celebrity in your niche.

Our Double Your Money Back Guarantee

We really believe in this course. That's why we can make these two bold promises to you...

Guarantee #1

If for any reason you think our report isn’t the best investment you’ve made into your publicity drive just send us an email and we’ll gladly and promptly refund you the whole £247.

Guarantee #2

If you actually DO what we recommend for you to do and your results aren’t great, we’ll actually refund TWICE your money. All we ask is that you give us an honest effort.

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This Course Isn't For Everyone

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We want to be completely clear. This product isn't for everyone. If you're not serious about working hard towards getting the media's attention and becoming a polished media performer then this product is not for you. However if you are ready to learn how to add credibility and publicity to your brand by using the media to your advantage then, hit the 'add to cart' button below.

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